2008 Media Kit
| Commercial Building Products 2008 Editorial Calendar |
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| January/February | March | April | ||
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Market Focus: Data Centers Product Focus: HVAC & Building Automation Product Focus: Roofing TRADE SHOWS:
Ad Close: 1/14/08 Material Close: 1/21/08 |
Market Focus: Healthcare Product Focus: Security & Life Safety Product Focus: Flooring TRADE SHOWS:
Ad Close: 2/11/08 Material Close: 2/18/08 |
Market Focus: Retail Product Focus: Lighting Product Focus: Windows & Doors Ad Close: 3/10/08 Material Close: 3/17/08 |
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| May | June | July/August | ||
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Market Focus: Hospitality Product Focus: Ceilings Product Focus: Exterior Siding/Cladding TRADE SHOWS:
Ad Close: 4/7/08 Material Close: 4/14/08 |
Market Focus: Education Product Focus: Plumbing Product Focus: Flooring Ad Close: 5/12/08 Material Close: 5/19/08 |
Special Feature: Products of the Year Market Focus: Office/Professional Buildings Product Focus: Security & Life Safety Product Focus: Doors & Entries Ad Close: 7/7/08 Material Close: 7/14/08 |
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| September | October | November/ December |
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Market Focus: Coastal Construction Product Focus: Roofing Product Focus: Plumbing TRADE SHOWS:
Ad Close: 8/11/08 Material Close: 8/18/08 |
Market Focus: Green Construction Product Focus: Flooring Product Focus: Lighting Ad Close: 9/8/08 Material Close: 9/15/08 |
Market Focus: Healthcare Product Focus: Building Automation Product Focus: Standby Power TRADE SHOW:
Ad Close: 11/10/08 Material Close: 11/17/08 |
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About Commercial Building Products
Commercial Building Products grounds its editorial content in new-product information that is delivered to decision makers who are involved in the brand selection and purchase of your products. This horizontal approach to the market virtually guarantees that your products will receive multiple exposures across all construction markets and all construction-team members.
Commercial Building Products reaches more than 41,000 specifiers, contractors, and building owners in the low- and mid-rise construction market. Building types include education, healthcare, retail, office, hospitality, government and other commercial/institutional buildings. The magazine's audience includes the leading regional, national, and international U.S.-based construction firms, as well as the country's most prominent developers, commercial and retail building owners, institutions, architectural, and engineering firms.
Here is how your advertising builds equity in Commercial Building Products:
Product Releases
Commercial Building Products' primary editorial purpose is to keep its readers informed about the latest products available to specifiers, contractors, and owners of low- and mid-rise commercial buildings. As such, the editors welcome product releases from manufacturers of commercial building products. E-mail product releases and photos to Marga Parr, assistant editor, at mparr@cbpmagazine.com.
Case Studies
If you have a story that demonstrates how your products have saved time, cut costs, or solved a problem, send it to us so we can consider it for an upcoming issue. The story should be written in the Problem-Solution-Result format and sent to the editor, Gary L. Parr at gparr@cbpmagazine.com.
Sales Inquiries and Leads
With direct links to advertiser websites and postage-paid reader service cards, Commercial Building Products makes it easy for buyers to find information. At regular intervals, sales leads are e-mailed, in Excel spreadsheet and label formats, to editorial and advertising contributors. Contact us at info@cbpmagazine.com to expedite this process. If you don't have an e-mail address, we'll be happy to mail your sales leads directly to you.
List Rental
You can build your company's database of potential buyers by renting some or all of our BPA-audited subscriber list. If you are running a special company-led conference or installers group meeting, you can use our list to support your efforts. Significant savings are available to regular advertisers. Contact Ellen Sandkam, ATP List Services, esandkam@atplists.com or 847-382-8100 ext. 110.
Specified Lighting Design
If you manufacture lighting products, also consider a joint advertising package with our sister publication, Specified Lighting Design. This publication reaches 26,500 lighting designers and architects with specification and buying power.
FTP Site Instructions
We have an ftp site at ftp://cbpmagazine.com, to which you can post advertising material. The easiest way to post material is to open Internet Explorer, enter ftp://cbpmagazine.com in the address window and push the Enter key. You'll see a window open in your browser with a folder called Uploads. Click on that folder and then click on the cbpmagazine folder. Simply drag and drop your ad file into the browser. Note that you cannot transfer folders that contain files. You can only transfer the individual files or a zip file that contains the folder. Once the file finishes transferring, close the browser window. You can also transfer files by using ftp software such as wsftp for PCs and Fetch for Macintosh computers. The host is cbpmagazine.com, user name is anonymous, and the password is your e-mail address. Macintosh users are advised to use ftp software as it is rare that browser transfer of files will work with Macintosh computers.
Sales Staff
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Gary L. Parr Publisher 1300 S. Grove Ave., Ste. 105, Barrington, IL 60010 847-382-8100 ext. 101 (office), 847-702-8877 (cell) gparr@cbpmagazine.com |
Jack Curley Northeast Accounts Manager PO Box 39, Tenafly, NJ 07670-0039 201-569-5481 (office). 201-805-9529 (cell) jcurley@cbpmagazine.com |
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John Pellettieri Midwest, CA Sales Manager 13315 Constable Ave., Granada Hills, CA 91344 818-368-5620 jpellettieri@cbpmagazine.com |
Robert B. Sparkman Southeast, West, TX Sales Manager 2701 West 15th St., Ste. 650, Plano, TX 75075 972-881-4680 rsparkman@cbpmagazine.com |
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Tracy Ryle Inside Sales 1300 S. Grove Ave., Ste. 105,Barrington, IL 60010 847-382-8100 ext. 103 tryle@cbpmagazine.com |
Marga Parr Production Manager 1300 S. Grove Ave., Ste. 105, Barrington, IL 60010 847-382-8100 ext. 115 mparr@cbpmagazine.com |
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Ellen Sandkam List Rental Services 1300 S. Grove Ave., Ste. 105, Barrington, IL 60010 Ph: 847-382-8100 ext. 110 esandkam@atplists.com |
Edward Kane Foster Reprints 4295 S. Ohio St., Michigan City, IN 46360 866-879-9144 ext. 131 219-874-2849 fax ekane@fostereprints.com |
Advertising Specifications
Commercial Building Products 2008 Gross 4-Color Rates
Rate Base Circulation: 41,000
| Print Advertising | 1X | 3X | 6X | 9X |
| Full Tab Page | $6,240 | $6,035 | $5,825 | $5,620 |
| Jr. Tab Page | $5,385 | $5,220 | $5,045 | $4,875 |
| 2/3 Page | $5,920 | $5,740 | $5,560 | $5,385 |
| 1/2 Page | $4,950 | $4,815 | $4,680 | $4,550 |
| 1/3 Page | $3,690 | $3,600 | $3,520 | $3,435 |
| 1/4 Page | $2,650 | $2,585 | $2,520 | $2,460 |
| Tabloid Spread | $10,500 | $10,000 | $9,500 | $9,000 |
| 1/2 Page Tabloid Spread | $9,000 | $8,500 | $7,800 | $7,000 |
| Premium Positions | Outside Back Cover—25% | |||
| Inside Front Cover—25% | ||||
| Inside Back Cover—15% | ||||
Product Showcase - 4-Color 1/8-page Display Ads
Product Showcase display ads are a great way to support new-product launches, brand extensions, and/or to expand your regular advertising message. Ads will appear in print and on the Commercial Building Products website with a live link to your website and to our online reader-service system so readers can quickly request information.
4-Color Net Rates per 1/8-page Showcase Ad:
| 1X | 3X | 6X | 10X |
| $750 | $600 | $500 | $350 |
Ads measure 2 1/8 x 4 3/4 in. For more information, contact Inside Sales at info@cbpmagazine.com or 847-382-8100 ext. 103.
Mechanical Specifications
Full tab page: 9 1/2 x 12 1/2 in.
Full tab page bleed: 10 3/4 x 13 3/4 in. (10 1/2 x 13 1/2 in. final trim)
Jr. tab page: 7 x 10 in.
2/3V tab: 6 1/4 x 12 in.
1/2V tab: 4 1/2 x 12 in.
1/2H tab: 9 1/4 x 6 in.
1/3V tab: 3 x 12 in.
1/3 square tab: 6 1/4 x 6 in.
1/4 page tab: 4 1/2 x 6 in.
Spread tab: 21 1/4 x 13 3/4 in.
Jr. Spread Tab: 21 1/4 x 6 in.
