Cosentino, a world leader in the distribution of quartz surfaces and other natural stones, has received a Golden Lion Award at the Cannes International Festival of Creativity for its video: “Silestone, Above Everything Else.” The creator of the advertisement, Spanish digital animator Alex Roman, attended the Cannes Festival Award ceremony and accepted the award, which was honored in the Film Craft category.
The minute-long video showcases an innovative vision of the world of the kitchen and above all, of Silestone worktops, through the impeccable use of animation and surrealism. Roman expertly fused images, sounds and superb digital effects to enhance the unique properties and characteristics of Silestone surfaces and their quartz origin.
The Cannes Lion International Festival of Creativity Awards are the most prestigious international advertising awards, with more than 24,000 participants. The festival is the world’s only truly global meeting place for publicists and professionals in the communications industry. More than 8,000 delegates from 90 different countries annually attend this event, including figures such as Mark Zuckerberg, Ben Stiller, Yoko Ono, Steve Ballmer and Kofi Annan.