Pop-up architect promo

Wendy Evans Joseph put together a pop-up book for her firm's monograph.

Wendy Evans Joseph put together a pop-up book for her firm's monograph.

Need a firm monograph that “stands out?” Try a pop-up book. That’s what Wendy Evans Joseph, of Wendy Evans Joseph Architecture, New York, did. The full-color, large-format book features ten projects and reflects the firm’s work in that it dispenses with convention in favor of invention. The book is an artwork in itself, not a straightforward representation of how one experiences architecture. Joseph collaborated with Dutch pop-up expert Kees Moerbeek on the project. The book is available at Urban Center Books, New York, Spoonbill & Sugartown Booksellers, Brooklyn, NY, Off Square Books, Oxford, MS, and on Amazon.com. The Amazon price is $75.
   “In place of the staid and self-serious volume of photographs into which architects typically gather their work, POP UP is something far more mischievous,” said Ms. Joseph. Kees Moerbeek’s expertise helped to guide the evolution of the projects featured in the book from one reality to another. In the transformation from building to “pop,” each project acquired a new internal logic, even as Joseph and Moerbeek strived to be true to the original spirit. They considered the spatial narratives that led the miniatures to reveal themselves slowly, appearing one way at first, and then in other ways over time. The structures in this book are full of nooks and crannies, revealing countless details made from both images and words. Like real buildings, they invite exploration and observation from multiple angles, at multiple speeds.
Ten firm projects are included in the pop-up book.

Ten firm projects are included in the pop-up book.

   Among the projects featured in the book are:

  • Greenporter Hotel, Greenport, NY
  • The Women’s Museum, Dallas
  • The Comfort Station (North American Butterfly Association), Mission, TX
  • Holocaust Memorial Garden, Salt Lake City
  • Writer’s Studio, Ghent, NY
  • Pedestrian Bridge, Rockefeller Univ., New York City
  • Inn at Price Tower, Bartelsville, OK.

   It must be an eye-catching book, because the person I spoke with when I called Off Square Books to confirm that they are carrying the book, immediately recalled seeing the books when they came in. Might be a fun publication to pick up for your own collection or the reception-area coffee table.—Gary L. Parr