Hanwha “exhibits green” by donating booth samples

There will be increasing pressure on exhibitors at this year’s Greenbuild show (Nov. 11 to 13, Phoenix) to demonstrate “green” practices/construction with their exhibits. At the 2008 show, we had a few examples of what this approach would look like with some minimalist and virtual booths. It’ll be interesting to see what emerges this year as exhibitors test the waters.
   A practice we’ll likely see with some frequency is the donating of products to local charities/organizations to eliminate the cost and environmental impact of shipping products back to a storage facility. This practice, no doubt, also generates some kind of a tax benefit.
   Surface manufacturer Hanwha L&C USA, Atlanta, recently took this approach by donating products it exhibited at the Kitchen and Bath Industry show, held recently in Atlanta. The company’s products were donated to the Atlanta Habitat for Humanity Restore for resale to the public. The proceeds will used to benefit the organization’s mission to build affordable homes for working families. Donated items, valued at more than $8,000, included 2,400 sq. ft. of Miraton tile flooring; a 100% acrylic, solid-surface Hanex kitchen/bath vanity; and HanStone Ruscello fine quartz slabs.
   I’ll be keeping my eyes and ears open in November so I can report about other things exhibitors do to demonstrate their “greenness.”—Gary L. Parr

Speak Your Mind