Pop-up architect promo

Wendy Evans Joseph put together a pop-up book for her firm's monograph.

Wendy Evans Joseph put together a pop-up book for her firm's monograph.

Need a firm monograph that “stands out?” Try a pop-up book. That’s what Wendy Evans Joseph, of Wendy Evans Joseph Architecture, New York, did. The full-color, large-format book features ten projects and reflects the firm’s work in that it dispenses with convention in favor of invention. The book is an artwork in itself, not a straightforward representation of how one experiences architecture. Joseph collaborated with Dutch pop-up expert Kees Moerbeek on the project. The book is available at Urban Center Books, New York, Spoonbill & Sugartown Booksellers, Brooklyn, NY, Off Square Books, Oxford, MS, and on Amazon.com. The Amazon price is $75.
   “In place of the staid and self-serious volume of photographs into which architects typically gather their work, POP UP is something far more mischievous,” said Ms. Joseph. Kees Moerbeek’s expertise helped to guide the evolution of the projects featured in the book from one reality to another. In the transformation from building to “pop,” each project acquired a new internal logic, even as Joseph and Moerbeek strived to be true to the original spirit. They considered the spatial narratives that led the miniatures to reveal themselves slowly, appearing one way at first, and then in other ways over time. The structures in this book are full of nooks and crannies, revealing countless details made from both images and words. Like real buildings, they invite exploration and observation from multiple angles, at multiple speeds.
Ten firm projects are included in the pop-up book.

Ten firm projects are included in the pop-up book.

   Among the projects featured in the book are:

  • Greenporter Hotel, Greenport, NY
  • The Women’s Museum, Dallas
  • The Comfort Station (North American Butterfly Association), Mission, TX
  • Holocaust Memorial Garden, Salt Lake City
  • Writer’s Studio, Ghent, NY
  • Pedestrian Bridge, Rockefeller Univ., New York City
  • Inn at Price Tower, Bartelsville, OK.

   It must be an eye-catching book, because the person I spoke with when I called Off Square Books to confirm that they are carrying the book, immediately recalled seeing the books when they came in. Might be a fun publication to pick up for your own collection or the reception-area coffee table.—Gary L. Parr

A Model Citizen

I’ve always liked building models and model buildings. As a kid, I played with wooden blocks, Lincoln Logs, Erector sets, and plastic bricks. (The Lego brand, as far as I can remember, was not available during my wonder years.) When I moved to Chicago, I was enchanted by the Thorne miniature rooms at the Art Institute.
   So I was excited to receive an invitation to  “Models Of Concern, ” an exhibition of architectural scale models at the Trespa Design Centre. My RSVP, sad to say, was “regrets.” Jetting from Commercial Building Products’ world headquarters in Barrington, IL, to Manhattan just was not in the cards.
   I did obtain some photos and now really do regret not seeing the exhibit, which was created by the Dutch design firm Concern. Thursday, Oct. 22 is the last day.  At 6 p.m. on Thursday, designer Gilian Schrofer, principal of Concern, will talk about the extensive renovation of the 124-year-old Stedelijk Museum Amsterdam. I’m sorry I didn’t make it to Manhattan.  I know I would have liked this exhibit.




Models of Concern is sponsored by Trespa, which makes high-performance, contemporary architectural cladding, along with Spec-Rite Designs (lockers and cabinets) and Ahrend (furniture). The Trespa Design Centre is located at 62 Greene St., New York (in Soho).—Jim Carper

Taking the color pulse

Benjamin Moore Paints, Montvale, NJ, delivered its color trends forecast for 2011. The press kit was like those Russian nesting dolls. I opened a carton containing a box containing a burlap bag containing a press kit containing a USB thumb drive, which contained the entire presentation—in English, French, and Spanish. No Russian, but impressive, nevertheless.
   The forecasters identify four distinct influences, with accompanying colors, which they expect we’ll see in two years. These are The Farm, Order, Escape, and Tribe. Here’s what they have to say about each:
   The Farm. “Farmers are about to be rechristened and revered as the new social elite,” says Doty Horn, Benjamin Moore’s director of color and design and the author of the Color Pulse report. Locavores seeking locally grown foods, farmers’ markets, and rooftop gardens are evidence of this influence. Expect to see gingham checks, plaids, hopsack, and burlap textiles and patterns. Colors are in hues of milk, hay, earth tones, and farm-grown foods.
   Order. Global chaos has spawned a craving for order and balance. The forecasters say we should watch for detailing “such as studs and stitching used to outline and define the shape of a chair or the placement of a pocket.” Geometrics and stripes will show up in fashion, architecture, and design. Representative colors are black, white, and the gray scale.
   Escape. A search for balance leads to “the intersection of the real and surreal,” according to the trendmeisters. “Sheer textiles, glycerin finishes, pearls and transparent materials are well matched to gauzy, veiled colors with a decidedly feminine bent.” The colors that go along with this trend include pearlescent white, lavender, pink, rose and violet.
   Tribe. The world has become a patchwork of tribes. “The scale is not tipping in favor of one hemisphere vs. another; it is finding its balance in our acceptance of and respect for one another,” say the forecasters. In 2011, look for more textiles featuring animal patterns, embroidery, and handwork decoration. Representative colors are bronze, burgundy, butterscotch, and Brazilian blue.
   The forecast is fun to read, even though it feels “new age-y” to me. (Of course, I was sitting in a pyramid burning patchouli oil whilst perusing the materials.) But I understand there has to be a hook and that the authors must entertain as they inform.
   Doty Horn is leading webinars every month, beginning Oct. 7 through May 2010. They are free and they earn CEU credits for architects and designers. Register here.—Jim Carper